Blue Points
You can redeem up to 17,325 Blue Points each calendar year for a variety of items including electronics, sporting goods, tools, jewelry and housewares.
Shop today and set a goal for what you want to spend your Blue Points on this year!
Blue PointsSM — Rewards for healthy living
As part of Well onTarget®, you can earn Blue Points for regularly participating in many different healthy activities. Redeem up to 17,325 points each year in the online shopping mall. Created with your needs in mind, the Blue Points program offers many convenient, user-friendly, personalized and flexible features.
Blue PointsSM - Rewards for Healthy Living
Learn how Renata earned enough Blue Points for a free air fryer
You can start using your points instantly as soon as you earn them.
Redeem your points:
Redeeming your Blue Points is easy through an online rewards store. You can redeem points for a wide variety of items including fitness gear, wearables, electronics and camping equipment. You can earn an unlimited number of Blue Points, but you can only redeem up to 17,325 points each calendar year. Points roll over from year to year and don’t expire.
Buy more points:
If you don’t have enough points for the item you want, you can apply the points you have and use a credit card to pay the remaining balance.
Manage your points:
The interactive Well onTarget portal makes it easy for you to track your points. You can see the total number of points you’ve earned, how you earned your points and what other activities might earn you more points.
Log in to Blue Access for MembersSM to access Well onTarget.
Blue Points Program Rules are subject to change without prior notice. See the Program Rules on the Well onTarget Member Wellness Portal at www.wellontarget.com for further information. Redemption of points for items is limited to $99 per participant per calendar year.