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Fitness Program

To protect the health and safety of the community, some fitness facilities within the gym network have temporarily closed or adjusted hours. Facility hours and availability continue to change daily and differ by facility and location. Before you go to a fitness center, you should call and confirm their hours.

The Well onTarget Fitness Program, administered by Tivity Health, has a special offer for Well onTarget Fitness Program members. During the pandemic, Tivity will:

  • Reduce the monthly fee from $25 to $15 for 90 days after the offer is claimed

  • Add membership to BurnAlong, a virtual fitness app, for no extra charge

  • Maintain access to your gyms, including any virtual offerings
If you want to claim this offer, cancel or temporarily freeze your account, you should call 1-888-762-2583 between 7 a.m. and 8 p.m. CT.

Get unlimited access to more than 10,000 fitness centers and select YMCA locations with no contract required, making it easy to visit the gym at your convenience—near home, near work and while traveling.


As a HealthSelect participant, you and your covered dependents (age 18 and older) are eligible to join.

Cost of membership

  • One-time $25 enrollment fee plus tax*; and 
  • $25 per month plus tax, per member fee.

Locate a fitness center

Click here to find a list of participating gyms in your area. Examples of facilities include Anytime Fitness, Snap Fitness, Curves, LA Fitness and some YMCAs. These can change at anytime so be sure to check the gym locator at the link above for the most up to date list.

How to enroll

  1. Log in to your Blue Access for MembersSM
  2. Click “Fitness Program” under Quick Links on the left. You will be redirected to Well onTarget.
  3. If you already have a Well onTarget account, you’ll be automatically signed on. If you do not have an account yet, follow the prompts to create one.
  4. Click “Enroll Now” in the top right.
  5. Follow the prompts to join the Fitness Program.

Or you can call the Fitness Program toll-free at (888) 762-BLUE (2583), Monday through Friday, 8 a.m. – 9 p.m., in any U.S. time zone.

Membership can be cancelled at any time by calling the Fitness Program toll-free at (888) 762-BLUE (2583).

Earn 2,500 Blue Points for joining the Fitness Program and up to 300 points per week for weekly fitness center visits**. Learn more about the Blue Points program.

Get discounts

As a member of the Fitness Program, you can save money with a nationwide network of 40,000 health and well-being providers.*** Services include:

  • Acupuncture
  • Childbirth education
  • Massage
  • Nutrition counseling
  • Personal training

Make Your Fitness Program Membership Work for You Learn more pdf documents

* The one time enrollment fee and monthly membership fee for the Fitness Program are both subject to applicable taxes. Members must be 18 or older to join the Fitness Program.

** Blue Points Program Rules are subject to change without prior notice. See the Program Rules on the Well onTarget Member Wellness Portal for more information.

*** The Fitness Program and its discounts are provided through Blue Cross and Blue Shield of Texas (BCBSTX) to HealthSelect of Texas® participants. It is not a covered health service under the HealthSelect of Texas plan. Please refer to your Master Benefit Plan Document or call a BCBSTX Personal Health Assistant toll-free at (800) 252-8039 for specific information about your plan's covered benefits. Use of the Fitness Program does not affect your health insurance premium, nor do costs of Fitness Program services or products count toward your calendar year or lifetime maximums and/or plan deductibles. Members are responsible for all fees, dues, taxes and other charges related to the Fitness Program. Refer to the program terms and conditions for further details.

BCBSTX does not guarantee or make any claims or recommendations regarding the services or products offered under the Fitness Program. You may want to consult with your physician prior to use of these services and products. BCBSTX reserves the right to discontinue or change this discount program at any time without notice.

The Fitness Program is provided by Tivity HealthTM, an independent contractor that administers the Prime Network of fitness locations. The Prime Network is made up of independently owned and operated fitness locations. 

A Division of Health Care Service Corporation, a Mutual Legal Reserve Company, an Independent Licensee of the Blue Cross and Blue Shield Association.

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