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Tobacco Cessation

Improve your health and feel better by breaking the habit. Tobacco use is the leading cause of preventable death and can cause cancer, stroke, heart disease and numerous other diseases1. Most tobacco users have a hard time quitting. Nicotine is very addictive which makes it hard to kick the habit.

Two programs are available to help you depending on where you are in your quit journey. If you are a current tobacco user wanting to quit, Quitting Tobacco is right for you. If you have recently quit and need help staying tobacco free, Staying Tobacco Free is your best fit.

Both programs are interactive and offer six weeks of content that you complete at your own pace. They both qualify for the ERS Choose to Quit program, however, approval is at your physician’s discretion. For more information on the ERS Choose to Quit program visit the ERS website .

Quitting Tobacco program

The Quitting Tobacco cessation digital self-management program is designed for people who regularly use tobacco products. Interventions are based on research from the National Institutes of Health, the U.S. Department of Health and Human Services and the American Cancer Society. The program helps with physical, mental and cultural factors that lead to addiction.

Staying Tobacco Free program

After quitting tobacco, staying tobacco-free is a daily effort. Staying Tobacco Free is focused on keeping up with the healthy habits created through the Quitting Tobacco program. This program is ideal for participants who have quit using tobacco in the past 12 months. Key components of the program are trigger avoidance and social support.

Take the first step

To access either program:

  • Access Well onTarget® by logging in to Blue Access for MembersSM  and clicking on the Well onTarget link on the left side of the homepage, under “Quick Links.”
  • Click “Menu” in the upper left corner.
  • Select “Courses.”
  • Select “Quitting Tobacco” or "Staying Tobacco Free" 

Extra resources

More tobacco cessation programs and some prescription drugs are available at no cost to eligible HealthSelect participants. For questions or more information about quitting tobacco, contact a BCBSTX Personal Health Assistant. If you have questions about prescription drug coverage for tobacco cessation, contact your current pharmacy plan.

Personal Health Assistants are available by phone

Call a Personal Health Assistant
toll-free

(800) 252-8039

Monday-Friday 7 a.m.-7 p.m. central time (CT)
Saturday 7 a.m.-3 p.m. CT.


1Centers for Disease Control and Prevention. (n.d). Smoking and Tobacco Use. retrieved from: https://www.cdc.gov/tobacco/data_statistics/fact_sheets/fast_facts/index.htm

A Division of Health Care Service Corporation, a Mutual Legal Reserve Company, an Independent Licensee of the Blue Cross and Blue Shield Association.

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