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Blue Points

Blue PointsSM — Rewards for healthy living

As part of Well onTarget®, you have access to Blue Points. With the Blue Points program, you can spend up to 17,325 points each year for participating in healthy activities. Created with your needs in mind, the Blue Points program offers many convenient, user-friendly, personalized and flexible features.

You can earn points by:

  • Completing a health assessment.
  • Completing self-directed courses about a variety of healthy living topics.
  • Participating in the Fitness Program.
  • Using online trackers to measure your fitness activities, eating habits, and more.
  • Synching and using your fitness device or app.

Redeem your Blue Points in the online shopping mall available in the Blue Access for MembersSM (BAMSM) portal.

Earn points instantly:

You can start using your points right away.

Buy:

If you don’t have enough points for an item you want, you can pay for the remaining balance using your credit card.

Manage your points:

Well onTarget® makes it easy for you to see the number of points you’ve earned.

 


Get started by logging in to your BAM account.

 


Blue Points Program Rules are subject to change without prior notice. See the Program Rules on the Well onTarget Member Wellness Portal at www.wellontarget.com for further information. Redemption of points for items is limited to $99 per participant per calendar year.

A Division of Health Care Service Corporation, a Mutual Legal Reserve Company, an Independent Licensee of the Blue Cross and Blue Shield Association.

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