Take a tour


Blue Points

Blue PointsSM — Rewards for healthy living

As part of Well onTarget®, you have access to Blue Points. With the Blue Points program, you can spend up to 17,325 points each year for participating in healthy activities. If more points are earned, those can carry over year to year. Created with your needs in mind, the Blue Points program offers many convenient, user-friendly, personalized and flexible features.

Blue PointsSM - Rewards for Healthy Living Learn more pdf documents - Updated flier coming soon

Earn points by:

  • completing a health assessment,
  • completing self-management programs about a variety of healthy living topics,
  • participating in the Fitness Program,
  • using online trackers to measure your fitness activities, eating habits, and more, and
  • synching and using your fitness device or app.

  • You can start using your points instantly as soon as you earn them.

    Redeem your points:

    Redeem your Blue Points in the online shopping mall available in Well onTarget®. Points can be redeemed in small increments or all at once.

    Buy more points:

    If you don’t have enough points for an item you want, you can pay for the remaining balance using your credit card.

    Manage your points:

    Well onTarget makes it easy for you to see the number of points you’ve earned. All of your information appears on one screen.

    Log in to Blue Access for MembersSM to access Well onTarget.

    <-- Return to Wellness Tools page

    Blue Points Program Rules are subject to change without prior notice. See the Program Rules on the Well onTarget Member Wellness Portal at www.wellontarget.com for further information. Redemption of points for items is limited to $99 per participant per calendar year.

    A Division of Health Care Service Corporation, a Mutual Legal Reserve Company, an Independent Licensee of the Blue Cross and Blue Shield Association.

     You are leaving our website and going to a website/app not hosted by us. The host of this website/app may or may not be a vendor of ours. To use their website/app, you may need to agree to their terms of use and privacy.