Well onTarget®

Well onTarget is our suite of integrated wellness offerings designed to help you reach your wellness goals. It includes personalized tools and resources to support your health and wellness.

Well onTarget

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    [Music starts...]

    NARRATOR: Well onTarget provides personalized support on your journey toward wellness. It is built around you and your health and wellness needs. You start with an interactive

    Health Assessment that leads to a wellness plan designed just for you. Online courses...trackers and tools...and in-depth educational content help you work toward your goals.

    Wellness is a team effort. So Well onTarget connects you with people who can help. You can talk to a dedicated health coach, print a health report to share with your doctor, or get encouragement from your friends by sharing your progress on social media.

    As you engage in healthy activities, you can earn points or other incentives. Use those incentives to choose healthy items. Or redeem your points for one of thousands of items in the Well onTarget Shopping Mall.

    Well onTarget rewards you for all of your hard work. But the biggest reward...is a healthier you.

    Visit wellontarget.com to get started.

    [Music Ends]

How to access Well onTarget

Well onTarget is accessed through the Blue Access for Members portal.

Access Blue Access for Members by clicking “Log In” in the top right corner of the HealthSelect website.

Once logged into Blue Access for Members, click the Wellness tab at the top of the screen and then click “Visit Well onTarget.”

If you need any help registering or accessing Well onTarget, please contact a BCBSTX Personal Health Assistant toll-free at (800) 252-8039 (TTY: 711). This is the same number found on the back of your medical ID card.


Log in to Blue Access for MembersSM to access Well onTarget.