Set a goal for your Blue Points

January is the perfect time to set goals for the year. Why not set a goal that pushes you to keep your health and wellness resolutions and rewards you for your hard work?  

As a HealthSelect participant, you can use Well onTarget® to track your healthy habits and earn Blue PointsSM. Redeem your points for a variety of items including fitness gear, electronics, kitchen gadgets and camping equipment. Pick out an item in the catalog now, to motivate yourself to reach your goal by the end of the year. 

What are Blue Points? 

The Blue Points program allows you to earn points for regularly participating in many healthy activities. It can help you stay on track to reach your wellness goals by providing a little extra motivation in the form of rewards. 

How can I earn Blue Points? 

Earn Blue Points by participating in healthy activities. Here are just a few examples: 

  • Connect a compatible fitness device or app to the Well onTarget portal – earn 2,675 points for syncing and then 55 points a day as long as the device stays synced 

  • Take all 12 lessons in a Self-Management Program – earn 1,000 points per quarter 

How do I track my Blue Points? 

The interactive Well onTarget portal makes it easy for you to track your points. You can see the total number of points you’ve earned, how you earned your points and what other activities might earn you more points. 

How can I spend my Blue Points? 

Redeeming your Blue Points is easy through an online rewards store. You can earn an unlimited number of Blue Points, but you can only redeem up to 17,325 points each calendar year. Points roll over from year to year and don’t expire. The online store has hundreds of options but here are just a few examples of popular items you can currently get for under 17,325 points: 

  • 14-piece non-stick cookware set  

  • 2-person camping tent  

  • charcoal grill  

  • wearable fitness tracker  

  • designer sunglasses  

  • digital air fryer  

  • wireless headphones 

Gift availability and points value are subject to change, but this gives you an idea of how you can spend your points. 

For more information about Blue Points or HealthSelect wellness resources, visit or call a Blue Cross and Blue Shield of Texas Personal Health Assistant toll-free at (800) 252-8039 (TTY: 711), Monday – Friday 7 a.m. – 7 p.m. and Saturday 7 a.m. – 3 p.m. CT.